FREELANCE/ ART DIRECTION, BRAND, COPY
Can you hear it?
Style has music.

Disclaimer: Artists and bands have nothing to do with this brand. They were used only to construct the concept.
Work
Play your Style. This is the tagline of Hats & Records.
A store based in Aveiro, Portugal, that reunites two universes: hats...and music, heard by the distinct sound of sliding needle through vinyl.
Disclaimer: Artists and bands have nothing to do with this brand. They were used only to construct the concept.
Two distant passions, the same power
...shown by those who know that wearing a hat creates a statement as strong as the music itself.
Disclaimer: Artists and bands have nothing to do with this brand. They were used only to construct the concept.
About statements.
The logo is yellow, which contrasts with the black color present in all the formats of communication. 
Why?
The color
yellow reflects the strength and the energy that this brand, its products, and services want to bring to people, just like no other.
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Play your style: choose your music as you choose your style.
Disclaimer: Artists and bands have nothing to do with this brand. They were used only to construct the concept.​​​​​​​
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