FREELANCE/ ART DIRECTION, BRAND, COPY
Do you know your essence?
client:
Joan, a Swedish man who believes that our ancestors tell our stories, founded a travel agency to guide transformative journeys that connect you to the universe and unlock your inner truth.
Joan, a Swedish man who believes that our ancestors tell our stories, founded a travel agency to guide transformative journeys that connect you to the universe and unlock your inner truth.
Work:
The name was designed based on Norse mythology (the fiery spark of life and energy) and incorporated the idea of the runic logo to meet Joan's Nordic roots.
The name was designed based on Norse mythology (the fiery spark of life and energy) and incorporated the idea of the runic logo to meet Joan's Nordic roots.
The logo, inspired by ancient runes, could evoke a sense of ancient wisdom and connection to the universe, guiding individuals through the transformative experience of self-discovery.
Muspell represents a primordial land of fire, creation, and chaos. It signifies the fiery spark of life and energy, making it a perfect metaphor for a personal quest to discover one’s true essence.
I addressed the client's need by highlighting both the personal connection to self-discovery and the symbolic meaning behind Muspell and its runic logo.
This approach strengthens the brand’s identity, creating a clear link between the product’s purpose and its unique cultural inspiration, enhancing its appeal to the target audience.
